Chivas wanted to fly in 100 delegates from the US to Edinburgh along with Pernod Ricard and senior managers from its international offices. Accommodation was shared between the five-star Old Course Hotel, which is set into the 17th fairway of the Old Course, and the Fairmont Hotel & Golf Resort, St Andrews, which has two championship courses.
The group was split in two, with half playing on the Fairmont St Andrews’ Devlin championship course, and the other playing on Kingsbarns Golf Links, which is just out of town. Designed by Kyle Philips, the course is the first to be constructed on links land around St Andrews in 70 years, and is on the site of a disused course first played in the 1700′s. It has quickly come to be regarded to be as good as the classic championship layouts, and is one of the courses used in the annual Alfred Dunhill Links Championship.
After their round, the Chivas party travelled to the Highlands, visiting distilleries and holding a conference on the future plans for the company at the MacDonald Aviemore Resort in the Spey Valley, which hosted a gala dinner with traditional Scottish entertainment.